Just wrapped up the IDEA World Fitness Convention
After 15 years of attending this amazing convention, I can tell you that the fitness movement is rapidly surpassing the growth of most industries. In as little as five years, an explosion of businesses have entered the market by creating niche markets. From Bar classes to elite athletic training cultures, it appears there’s something for everyone. Yet the unfortunate statistic I learned this weekend, is that 84% of Americans do not have a club/gym membership. What this tells me is that these businesses are failing at helping the average person experience how good moving can feel, and ultimately how that, combined with some dietary tweaks, can change their life. It appears to me that most businesses are attracting people who are already acive, either as an extension of their college sport or those who have a history of attending gyms.
So, I guess you could say, I’m walking away this weekend with not only some fresh training ideas for my clients and small groups, but also some new determination. Within my community, I want to make myself available to those women who aren’t regularly doing anything to condition their body for the aging process. After all, Women’s Core Fitness was founded on the idea of reaching women who do not like the big box gym feel. Like those businesses who have failed at reaching the average American, I too have failed…at effectively getting my message out to my community that they CAN change, and that I can help them take those steps.
Here’s to feeling good!